Recently, due to the pitch I'm doing tomorrow, I've been spending a lot of time thinking about how they work. More on how my own pitch goes later. For now, a video on how Harry Potter got sold. I'd say the first minute and a half is terrific.
Speaking of pitches that are successfully picked up, this saddens me (currently in store at Wal-Mart, Target, and wherever DVD's are sold):
Here's the full scoop on how The Prodigy got made, by Dreamworks and Disney animators, no less.