If you’ve gotten all the way to my bio, I’m hoping it’s because you like the projects you see on this site, and you’re wondering - what was my role on all of these, exactly? When I was a title sequence designer and background painter the answer was much easier. I could say look at this reel, or look at this portfolio and in about 30 seconds you’d have an idea.
But with directing and producing, it’s a little more murky. Each project is a mess of something completely different. Most of them start with a rough idea like, “Let’s have a goat travel around the web collecting sins in preparation for Yom Kippur,” or “Let’s do a bunch of explainer videos about weddings or funerals or something like that,” a budget, and a deadline. Then, it’s up to me to take it from there. How to split up the budget. Who to hire as the writer, the animator, the voice actors, etc. How to make the end product something truly moving or actually educational.
If I do great hires and create a great foundation, I can lean back, do nothing, and be happy we all made something fun together. When the hires aren’t 100% perfect or the foundation is less solid then I’d hoped, (so in the real world), I end up doing damage control and working with all of the artists to get it to a good finish. In other words, directing.
Here are some bragging points -
I’ve directed over fifty shorts. Right now I’m directing a preschool series. My most covered project was the eScapegoat - a traveling (goat) web app that collected sins in preparation for Yom Kippur. It received tens of thousands of secrets and was featured in the WSJ, CNN, NPR, WaPo, and many other papers.
On most projects I have a heavy hand in sound editing, writing, and the visual notes. On some projects that spreads into working with programmers, marketing, and basically everything imaginable.
So what do I do? I take (hopefully) great people, and work with them to make something greater than we all knew we could.